Most of this is Unrelated;

The latest

York revisited, twice

Two day trips to York in two weeks: great food, independent shops, coffee stops and a reminder that the people you travel with matter most.

Jun 74 min read

Creativity’s not a department.

We make a strange mistake when we talk about creativity. We assign it to job titles, hobbies and departments, when in reality it's something far more universal.

Jun 55 min read

Signs to Stage at Nudgestock 2025. I Have The Power

Modern marketing departments are suffering from stagnation.

This article explores the “explore vs exploit” dilemma through the lens of behavioural science, machine learning, and Rory Sutherland’s bee analogy, arguing that over-reliance on data and performance metrics is creating stagnation. It makes the case for rebalancing experimentation and efficiency, and shows why exploration is essential for long-term success.

May 174 min read

So, what's Unrelated all about?

Well that's just it, it's about lots of unrelated things. Things I like, things that annoy me, things I've learned and things I just think are worth sharing.

01

Thoughtful travel

I don’t believe that spectacular is a prerequisite for a blog about travel. If anything, it’s probably a sign that it’s already been done to death. Instead I like to focus on the smaller things and sometimes that’s simply the place itself. This isn’t where you’ll find guidebooks or Instagram top tens, but you will find honest recommendations.

Explore Thoughtful Travel

03

Books for curious minds

Curiosity is everywhere, including in the pages of a good book. From fiction that sparked my imagination to non-fiction that changed how I see the world, these are the books that inspired ideas, raised questions and gave me new perspectives.

Explore books for curious minds

02

Everyday creativity

Thinking creatively is something I try to do and here I’ll share some of the best ways I’ve discovered so far, to find inspiration, meaning and ideas, not always by wafting around galleries (although I am partial to an exhibition), but by noticing the little things; the everyday things that spark a feeling, make a moment or provoke a thought.

Explore Everyday Creativity

04

Small joys

These are exactly what the name suggests, little things that bring a smile to my face. There's no rhyme nor reason to what they are and where I find them, but when I do, it's great so I think small joys are always worth sharing.