Posts I've Authored Elsewhere
Long before Unrelated existed, I was writing, just in a different context.
As a marketing strategist, I’ve spent years thinking about attention, behaviour, persuasion, systems and meaning. Many of those ideas were published elsewhere, shaped by the industries, audiences and problems I was working with at the time.
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This page is a home for that work. A collection of articles written throughout my career, pulled together not for polish or performance, but for continuity.
Different platforms, same curiosity.
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24 Days in Umbraco
13 Smart Uses for Temporary Segments
I attended my first Hackathon with the Umbraco Leeds Meet-up and what followed was the encouragement to write a piece on Umbraco Engage for the 2025 edition of 24 Days in Umbraco.
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NMF 2025 in Manchester
Panelist at Prolific North's Northern Marketing Fest
Although not an article I have written but an article I am quoted in after to taking to the stage as a panelist for the 2025 Northern Marketing Festival in Manchester. Both firsts in my career so far. ​
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Brands & Agencies
Why "Bothism" is Better for Agencies in The Age of AI
The AI arms race is on, but the AI backlash is rising & most agencies are stuck in the middle. This is my first but hopefully not last "agency insider" piece for the up and coming platform Brands & Agencies.
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